BLOG & SOCIAL CONTENT PLAN

DEFINE YOUR CUSTOMERS & UNDERSTAND HOW TO REACH THEM


CREATING & PROMOTING WORTHWHILE CONTENT IS KEY

Congratulations, you’ve launched your new website! Or maybe you’re in a growth phase and ready to take your marketing efforts to a higher gear. In addition to social media consulting, we design our Blog & Social Content Plans to help you share your expertise with your best customers, create conversations with them, build trust, and drive them back to your website to take action.

Creating great content will:

  • Improve your new site ranking and SEO friendly by driving people to it with regular blog and social posts
  • Update your clients on new product launches and new services
  • Establish your brand as a reliable source of expert knowledge in your industry
  • Tell the story of your business in a way that makes your customers feel involved and engaged
  • Create meaningful interactions, turning curious onlookers into your best cheerleaders

 

Designed to help invest time & energy in the right places

It's hard to be on every social platform and do it well. We designed the Blog & Social Content Plan help you know where to spend your time online by sharing your brand story in an authentic and effective way. Our plan will help you find your people and online communities (clients, customers, brand partners and fans), identify the places they are spending time on social media, learn how to how to nurture them, and have meaningful conversations. 

 

YOUR BLOG & SOCIAL MEDIA PLAN WILL INCLUDE:

  • Audit of your existing blog & social platforms
  • Identify who your target customers are, where they're spending time, and how to reach them
  • Identify primary and secondary social platforms
  • Best practices to get the most online engagement
  • The “Do’s and Don’ts” of online etiquette to help you feel confident
  • Identify cross-promotional opportunities to widen your reach and community
  • Potential blog post headlines and social media captions targeting your different customer segments
  • Checklist of marketing tools you need to stay in front of your customers and make meaningful connections with them 
  • Next steps to implement the plan with accountability
 

ONGOING SUPPORT

MAKE THE MOST OF EVERY POST


In conjunction with the Blog & Social Content Plan, we create Quarterly Editorial Calendars with part time or full time implementation. This support allow our clients to understand the big picture of their content marketing effort, and to feel in control and organized when it comes to your blogging & social media (which in turn helps you to be more consistent!). This gives you peace of mind that it is being taken care of by a strategist and manager. Our editorial calendars include:

Primd Marketing - Blog & Social Media
  • A transparent timeline of what is being posted to your blog & various social platforms
  • A schedule of the posting dates and times
  • What imagery is being used
  • The caption and the specific call-to-action with a link
  • Who needs to be tagged
  • What relevant hashtags should be used
  • Accountability reminders, emailed to your inbox reminding you to pre-schedule or post in real time

“I thought I would be able to reach a wide audience by just sending out my weekly blog posts. Then I realized how naive my thinking was. I’ve learned so much about social media marketing from Prim’d, they are so wonderful to work with. They’re patient and savvy, so smart and so sophisticated yet totally approachable.  Instead of being intimidated by Instagram and Pinterest, Sophie have taught me how to embrace it and have fun with it all while at the same time using it to my advantage to get more eyes on my blog and grow my brand.” 
- Julie Levine, Editor
Florence & Isabelle

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