SOMETIMES ENTREPRENEURSHIP CAN FEEL LIKE A CIRCUS ACT.

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SOMETIMES ENTREPRENEURSHIP CAN FEEL LIKE A CIRCUS ACT.

The pace of life of a business owner or entrepreneur can move so fast that you feel like you are a circus performer spinning plates – keeping a number of sticks circulating so the plates keep spinning and don't slow down and accidentally smash.

The sticks can represent different aspects of your professional and personal life and the plates can be different tasks, commitments, clients, etc.

We are so focused on keeping everything moving at such a busy pace that we sometimes forget to slow down and grab those plates, stack them up and admire our piles of accomplishments.

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What Is Positioning?

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What Is Positioning?

I have a bit of a confession to make. Yesterday during a meeting I was asked "what is positioning?" and I am embarrassed to say that I couldn't explain it without using the word "position." 

So today I am going to give you a bit of 101 on what is positioning, how it shows up in your marketing, and why it matters.

Positioning is the intensions, image, and story you weave around your product, services, and brand. It's how customers know that your product is for them and not someone else.

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Prospecting vs.Marketing

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Prospecting vs.Marketing

In a small business where you are the marketer, the prospector, the closer, and the account manager, it can feel like going out and getting new customers, "getting the word out," and building an audience are all the same things. But there is some nuance, and it's important to know the difference.

What is the difference between prospecting for new clients, and marketing to a new audience?

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Stop Feeling Like  Fraud When Posting Online

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Stop Feeling Like Fraud When Posting Online

Finding and owning your voice is kind of....terrifying. When we write things that feel meaningful, important or purposeful it is UNCOMFORTABLE.  In fact, when I do my best work I still get this image in my head of everyone reading it, and then gentle shaking their head and muttering to themselves, "Oh cute, she's just figuring this out now." Or worse saying, "Why did I waste my time reading this? This is just verbal vomit." Yuck.

Writing for an online audience can feel exactly the same way. We want to "use our voices," but when it really comes down to it, being "seen" is hard. Being the one to raise our hands and say what we really really think can feel like we're standing naked. So most of us do one of two things: 1) We publish fluffy stuff that feels fake OR 2) We don't publish or post at all. These are obviously not great ways to create authentic and meaningful connections with your best clients and reader/followers. 

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How To Switch To An Instagram Business Profile

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How To Switch To An Instagram Business Profile

If you want the Instagram account you use on behalf of your brand to allow your audience to get in contact you, and get better analytical insights without using a third party app, then its probably time to switch to a Instagram business profile. Here is a couple of easy three step processes that will take your Instagram account to the next level in less than five minutes:

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A Marketing Strategy Can Keep You From Missing Opportunities

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A Marketing Strategy Can Keep You From Missing Opportunities

Jenni here — and this week I want to address one of the most common things we hear from our clients: "I feel overwhelmed by marketing. I'm never in front of it. It's more like 'Shoot, I haven't posted something to Instagram in like 4 days.'"

Sound familiar? I thought so. If this is you, let me start by saying you are not alone. Sometimes marketing can feel like a wave coming at you, and if you're not prepared, it can feel like your legs are knocked out from under you. Or worse, that wave can pass you by and instead of grabbing a board on hopping on it, you're left standing there watching other businesses wave at you while they speed by. (Ok, please pardon my horrible surfing analogy). It's hard not to play the comparison game, it's hard to feel like we're on top of our marketing, it's hard not to be mad that we're not better at catching waves, or that waves don't come more often. If you have ever felt any of these things when it comes to opportunities and marketing, believe me, you are not the only one. 

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How to Market to The Right Customers

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How to Market to The Right Customers

Many of us think we know our best customers, but when it really comes down to it, you probably just have a general idea. And while a general idea of your customer is not a bad place to start (especially if you are in your first 2 years of business),  as you grow, getting more specific is the key to getting more great customers (and fewer customers that are helping you pay the bills but aren't portfolio worthy). 

To make sure you're marketing to the best customer for your business, you have to know who that person is. We have our clients go through an exercise of assigning their current and past client base to one of our four target customer categories. Through the process, you'll see trends emerge, and you can learn something about what customer you should be focusing your marketing on. 

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How To Get Unstuck & Blog Effectively (Know Your Audience)

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How To Get Unstuck & Blog Effectively (Know Your Audience)

Do you sometimes find yourself staring at an empty screen with the cursor tapping it’s impatient foot while you’re trying to figure out what to write for your blog post that week?

Writer’s block happens to all of us and coming up with fresh content on regular basis takes work, but what makes it all worth it is circling back to why your write in the first place: Your audience, your dream customers, your brand cheerleaders. The people that like, comment and share your work or verbally tell you how much they enjoyed reading your posts and how much it helps them and improves their work. Picturing those people in your head and thinking about what their needs are and how you can help them can be the key to unlocking your content block

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Get Intentional With Your Marketing

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Get Intentional With Your Marketing

We hear most of our client say that they feel like they're flying by the seat of their pants when it comes to their marketing. They say things like, "Right now I'm just throwing things against the wall to see what sticks. Or I'm just trying different things but I have no overarching direction. Or I want to establish my company as a brand, not just another voice in the noise." So this week I'm dedicating this blog post to the overwhelmed, the confused, and those of you who know you need to be marketing but aren't sure what exactly that looks like. Here are our three steps to getting out of marketing overwhelm. 

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What To Read, Watch, Listen & Do This May

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What To Read, Watch, Listen & Do This May

This month’s roundup of what to read, watch, listen and do this May by Prim’d “Inspo Curator” Sophie Davies is a mixed bag that evokes joyful creativity through different forms. This month includes a way to channel your inner badass for greatness, storytelling through art, a witty dose of pop culture and the stunning beauty of couture evolving over five decades. Enjoy!

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Why Having Brand values Are Crucial To The Success Of Your Marketing

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Why Having Brand values Are Crucial To The Success Of Your Marketing

Your brand values are the main things that your brand represents and stands for, it is the heart and soul of your business.

Brand values are the principles that distill the essential qualities of you, as a business owner, and your business. They also acts as the plumb lines of your brand, define what makes you stand out from competitors, help you measure success and weigh up the right opportunities to avoid making the wrong decision.

Do you know what your brand values are? You probably have a good but perhaps foggy idea, which could be contributing to feeling fragmented or stuck between options. You feel passionate about your great product or service but sometimes feel it's hard to know how to talk to about your passion or idea in a way that a potential customer can understand and value it.

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A Personal Vs Professional Social Account

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A Personal Vs Professional Social Account

A Personal Vs Professional Social Account - Which One Should I use?

A question we often get asked by workshop attendees and clients is: When do I use a personal versus professional social account?

It's not a clear cut answer and depends on the type of business. It also relies on you making the right decision for you and your business. To help you do this here are some things to consider and a few examples of how clients of ours have navigated their personal and professional Facebook and Instagram accounts for business.

Let's begin by considering the following questions based on your brand’s message and value...

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FOUR STEP FORMULA TO GETTING UNSTUCK

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FOUR STEP FORMULA TO GETTING UNSTUCK

This week's question comes from one of our fellow Hivery Members, who is launching a new app that she's been working on for several months. Her words:

I've created my target audience profiles. I've written down my "why." But I don't know what I'm supposed to do next.  I'm overwhelmed by what I am supposed to do first, or where I am supposed to be putting my efforts. I wish I just had an action list that could tell me what to do. 

Well, I can tell you that she is not alone. Most of our clients feel exactly like this when they start working with us....

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When to launch it, and when to hold it

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When to launch it, and when to hold it

Jenni here, and today's blog post comes from a question that we've been asked a couple of times by 3 or 4 clients over the last week. The question went something like this:

"What do I need to do to get my idea off the ground?  I don't want to look shitty, but I don't want to prevent myself from getting out there at all, you know?"

Like I mentioned, this is at least the 3rd time this week I've heard this question, so I thought I'd address it here on the blog. Let's talk a little bit about this magical thing called minimum viable products, and how you can get stuff out there without damaging your brand. 

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What To Read, Watch, Listen & Do This April

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What To Read, Watch, Listen & Do This April

As female creatives entrepreneurs keeping inspired and up-to-date on fellow business and women out there who can teach us something new each day keeps life sweet and interesting.  

Here are my recommendations this month on an inspiring book to read about building a brand,  a new documentary to watch about a woman who broke many glass ceilings, a podcast to listen to which will help us run your business a bit smarter and a beautiful photography exhibition open in the Bay Area this month about confident and powerful women. Who could ask for more?!

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Prim'd Philosophy: Clarity & Confidence

Do networking events make you sweat?

Yeah, we get that.

Knowing how to explain what you do and who it is for, can be hard, especially when you're still trying to sort through it. Part of our Prim'd Philosophy is making impactful brands through great storytelling, and knowing your narrative is a necessary first step. That's why we've created 'The Brand Plan' to help entrepreneurs get clearer on their vision, know who their target customer is, and have a plan on how to communicate it.

So no more sweaty networking events!

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What Instagram's New Algorithm Means For Your Business

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What Instagram's New Algorithm Means For Your Business

The importance of creating great content and engaging with your audience on a consistent basis on social media is something we constantly advise our clients (and talk about regularly on this blog). This heightened visibility message has even greater meaning in light of Instagram's latest news about their new algorithm (that will turn the tide across most social media), and it's important you know what that means for your business

Instagram has just announced that over the coming months they will be changing their algorithm to show their users, in their words; “the moments we believe you will care about the most.”

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Do I Need to Separate Brands?

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Do I Need to Separate Brands?

Jenni here, and today I want to take some time to talk about a question that has come up a lot in the past several weeks. The particulars of the question vary from form or another, but the basis has to do with how you're segmenting (or not segmenting) your ideas, products, or customers across the various places your brand lives on the Internet.

I'm going to give you a couple of examples, the first of which we heard while in a sales class several weeks ago. In the class, we met a woman named Cynthia. Cynthia runs a food delivery and catering business and she said:

"I have two target clients. One is a busy mom that will buy my food direct and the other is a company that will hire me for catering services. Do I need to have a different website for each?"

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What To Read, Watch, Listen & Do This March

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What To Read, Watch, Listen & Do This March

We all need to keep educating and inspiring ourselves as creatives entrepreneurs and women. Its definitely food for the soul in my book (pardon the pun) . With that in mind here  are my recommendations on a great magazine and book to read,  a new documentary to watch, a smart podcast to listen to and a helpful health action item to do this month!

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How To Build A Brand People Love

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How To Build A Brand People Love

Great brands don't just happen by accident. Creating a brand people LOVE takes some thought about who you are and what your brand is all about. 

What most people think of as "branding" is really just the outermost layer. Really impactful and inspirational brands have a clearer understanding of who they are and what makes them different. They also have clear vision of who are their best clients and their mission of how to help them.

A brand is a set of values that sets the bar for all business decisions and shapes your brand into something concise, distinctive, legitimate.

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