Create Powerful Marketing Campaigns this Fall

Comment

Create Powerful Marketing Campaigns this Fall

Holiday Campaigns are almost here. For those of us who are what I like to call "Q4 Reliant" — this next season can be a make or break for our businesses. Whether you're a product designer who sells most of their product for holiday sales, or a service-based business who makes most of your revenue during October through December, you know both the pressures and challenges that the holiday season can bring.

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
What's Your Brand's Differentiation Style?

Comment

What's Your Brand's Differentiation Style?

Jenni here, and one question that we get asked a lot is: "I know I need my brand to be "differentiated" or to be different than what everyone else is doing. How do I know that I'm telling a truly compelling brand narrative vs. being just like everyone else?"

After years of guiding and working with clients on our brand strategy and marketing plan, The Brand Plan, we have started to see some trends in the path we take brands through on their way from ordinary to compelling.  Here are three styles of differentiation that we've used to help successful step away from the noise and stand out in a crowd.

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Dear Social Media, I Love You I Hate You

Comment

Dear Social Media, I Love You I Hate You

Most of us have a bittersweet relationship with social media. Do we love it or do we hate it? Is its making our lives better or worse?

 

Like anything of power, unless we teach ourselves how to use it in the right way, it can end up controlling us rather than the other way around . But that “right way”  can look and feel differently for different people. For me, I have recently decided to use it in a more intentional and mindful way.

 

When potential clients come to Prim’d Marketing for social media marketing they generally feel overwhelmed and frustrated about the time and effort they are putting into their social posts and feel unsure if what they’re sharing is having any impact on their audience and their business.


I explain to them the importance of being intentional and organized. We start with  with a clear vision of who you are, who you are for, and why you are different (than your competitors). From there you can make a plan to organize what you are going to say, how you are going to say it, and why it is going to benefit others.

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Outgrowing a DIY Brand

2 Comments

Outgrowing a DIY Brand

So many clients at this stage will reach out to  one of three people:  a web designer, a graphic designer, or  a photographer. But during this inflection point, a web designer, graphic designer or photographer is not the best person to help you. You need to be looking at the "foundations" of your brand not just that "outer layer." 

Read More

2 Comments

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
What Will YOU Learn By Being Your Own Customer?

Comment

What Will YOU Learn By Being Your Own Customer?

We talk about the importance of regularly working on your business rather than in your business a lot, but over the next few weeks we invite you to join us in a group exercise we are calling: ‘Learn By Becoming Your Own Customer.’

 

Learning new information and gaining more knowledge is power and once you have this knowledge you can do something productive with it.  You may have heard the expression “growth happens during recovery” and this can be applied to how a slower workflow can allow you to get out of the weeds, analyze how your business appears to fresh eyes and grow as a result.

 

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
SOMETIMES ENTREPRENEURSHIP CAN FEEL LIKE A CIRCUS ACT.

Comment

SOMETIMES ENTREPRENEURSHIP CAN FEEL LIKE A CIRCUS ACT.

The pace of life of a business owner or entrepreneur can move so fast that you feel like you are a circus performer spinning plates – keeping a number of sticks circulating so the plates keep spinning and don't slow down and accidentally smash.

The sticks can represent different aspects of your professional and personal life and the plates can be different tasks, commitments, clients, etc.

We are so focused on keeping everything moving at such a busy pace that we sometimes forget to slow down and grab those plates, stack them up and admire our piles of accomplishments.

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
What Is Positioning?

Comment

What Is Positioning?

I have a bit of a confession to make. Yesterday during a meeting I was asked "what is positioning?" and I am embarrassed to say that I couldn't explain it without using the word "position." 

So today I am going to give you a bit of 101 on what is positioning, how it shows up in your marketing, and why it matters.

Positioning is the intensions, image, and story you weave around your product, services, and brand. It's how customers know that your product is for them and not someone else.

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Prospecting vs.Marketing

Comment

Prospecting vs.Marketing

In a small business where you are the marketer, the prospector, the closer, and the account manager, it can feel like going out and getting new customers, "getting the word out," and building an audience are all the same things. But there is some nuance, and it's important to know the difference.

What is the difference between prospecting for new clients, and marketing to a new audience?

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Stop Feeling Like  Fraud When Posting Online

Comment

Stop Feeling Like Fraud When Posting Online

Finding and owning your voice is kind of....terrifying. When we write things that feel meaningful, important or purposeful it is UNCOMFORTABLE.  In fact, when I do my best work I still get this image in my head of everyone reading it, and then gentle shaking their head and muttering to themselves, "Oh cute, she's just figuring this out now." Or worse saying, "Why did I waste my time reading this? This is just verbal vomit." Yuck.

Writing for an online audience can feel exactly the same way. We want to "use our voices," but when it really comes down to it, being "seen" is hard. Being the one to raise our hands and say what we really really think can feel like we're standing naked. So most of us do one of two things: 1) We publish fluffy stuff that feels fake OR 2) We don't publish or post at all. These are obviously not great ways to create authentic and meaningful connections with your best clients and reader/followers. 

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
How To Switch To An Instagram Business Profile

Comment

How To Switch To An Instagram Business Profile

If you want the Instagram account you use on behalf of your brand to allow your audience to get in contact you, and get better analytical insights without using a third party app, then its probably time to switch to a Instagram business profile. Here is a couple of easy three step processes that will take your Instagram account to the next level in less than five minutes:

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
A Marketing Strategy Can Keep You From Missing Opportunities

1 Comment

A Marketing Strategy Can Keep You From Missing Opportunities

Jenni here — and this week I want to address one of the most common things we hear from our clients: "I feel overwhelmed by marketing. I'm never in front of it. It's more like 'Shoot, I haven't posted something to Instagram in like 4 days.'"

Sound familiar? I thought so. If this is you, let me start by saying you are not alone. Sometimes marketing can feel like a wave coming at you, and if you're not prepared, it can feel like your legs are knocked out from under you. Or worse, that wave can pass you by and instead of grabbing a board on hopping on it, you're left standing there watching other businesses wave at you while they speed by. (Ok, please pardon my horrible surfing analogy). It's hard not to play the comparison game, it's hard to feel like we're on top of our marketing, it's hard not to be mad that we're not better at catching waves, or that waves don't come more often. If you have ever felt any of these things when it comes to opportunities and marketing, believe me, you are not the only one. 

Read More

1 Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
How to Market to The Right Customers

Comment

How to Market to The Right Customers

Many of us think we know our best customers, but when it really comes down to it, you probably just have a general idea. And while a general idea of your customer is not a bad place to start (especially if you are in your first 2 years of business),  as you grow, getting more specific is the key to getting more great customers (and fewer customers that are helping you pay the bills but aren't portfolio worthy). 

To make sure you're marketing to the best customer for your business, you have to know who that person is. We have our clients go through an exercise of assigning their current and past client base to one of our four target customer categories. Through the process, you'll see trends emerge, and you can learn something about what customer you should be focusing your marketing on. 

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
How To Get Unstuck & Blog Effectively (Know Your Audience)

Comment

How To Get Unstuck & Blog Effectively (Know Your Audience)

Do you sometimes find yourself staring at an empty screen with the cursor tapping it’s impatient foot while you’re trying to figure out what to write for your blog post that week?

Writer’s block happens to all of us and coming up with fresh content on regular basis takes work, but what makes it all worth it is circling back to why your write in the first place: Your audience, your dream customers, your brand cheerleaders. The people that like, comment and share your work or verbally tell you how much they enjoyed reading your posts and how much it helps them and improves their work. Picturing those people in your head and thinking about what their needs are and how you can help them can be the key to unlocking your content block

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Get Intentional With Your Marketing

Comment

Get Intentional With Your Marketing

We hear most of our client say that they feel like they're flying by the seat of their pants when it comes to their marketing. They say things like, "Right now I'm just throwing things against the wall to see what sticks. Or I'm just trying different things but I have no overarching direction. Or I want to establish my company as a brand, not just another voice in the noise." So this week I'm dedicating this blog post to the overwhelmed, the confused, and those of you who know you need to be marketing but aren't sure what exactly that looks like. Here are our three steps to getting out of marketing overwhelm. 

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
What To Read, Watch, Listen & Do This May

Comment

What To Read, Watch, Listen & Do This May

This month’s roundup of what to read, watch, listen and do this May by Prim’d “Inspo Curator” Sophie Davies is a mixed bag that evokes joyful creativity through different forms. This month includes a way to channel your inner badass for greatness, storytelling through art, a witty dose of pop culture and the stunning beauty of couture evolving over five decades. Enjoy!

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Why Having Brand values Are Crucial To The Success Of Your Marketing

Comment

Why Having Brand values Are Crucial To The Success Of Your Marketing

Your brand values are the main things that your brand represents and stands for, it is the heart and soul of your business.

Brand values are the principles that distill the essential qualities of you, as a business owner, and your business. They also acts as the plumb lines of your brand, define what makes you stand out from competitors, help you measure success and weigh up the right opportunities to avoid making the wrong decision.

Do you know what your brand values are? You probably have a good but perhaps foggy idea, which could be contributing to feeling fragmented or stuck between options. You feel passionate about your great product or service but sometimes feel it's hard to know how to talk to about your passion or idea in a way that a potential customer can understand and value it.

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
A Personal Vs Professional Social Account

Comment

A Personal Vs Professional Social Account

A Personal Vs Professional Social Account - Which One Should I use?

A question we often get asked by workshop attendees and clients is: When do I use a personal versus professional social account?

It's not a clear cut answer and depends on the type of business. It also relies on you making the right decision for you and your business. To help you do this here are some things to consider and a few examples of how clients of ours have navigated their personal and professional Facebook and Instagram accounts for business.

Let's begin by considering the following questions based on your brand’s message and value...

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
FOUR STEP FORMULA TO GETTING UNSTUCK

Comment

FOUR STEP FORMULA TO GETTING UNSTUCK

This week's question comes from one of our fellow Hivery Members, who is launching a new app that she's been working on for several months. Her words:

I've created my target audience profiles. I've written down my "why." But I don't know what I'm supposed to do next.  I'm overwhelmed by what I am supposed to do first, or where I am supposed to be putting my efforts. I wish I just had an action list that could tell me what to do. 

Well, I can tell you that she is not alone. Most of our clients feel exactly like this when they start working with us....

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
When to launch it, and when to hold it

Comment

When to launch it, and when to hold it

Jenni here, and today's blog post comes from a question that we've been asked a couple of times by 3 or 4 clients over the last week. The question went something like this:

"What do I need to do to get my idea off the ground?  I don't want to look shitty, but I don't want to prevent myself from getting out there at all, you know?"

Like I mentioned, this is at least the 3rd time this week I've heard this question, so I thought I'd address it here on the blog. Let's talk a little bit about this magical thing called minimum viable products, and how you can get stuff out there without damaging your brand. 

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
What To Read, Watch, Listen & Do This April

Comment

What To Read, Watch, Listen & Do This April

As female creatives entrepreneurs keeping inspired and up-to-date on fellow business and women out there who can teach us something new each day keeps life sweet and interesting.  

Here are my recommendations this month on an inspiring book to read about building a brand,  a new documentary to watch about a woman who broke many glass ceilings, a podcast to listen to which will help us run your business a bit smarter and a beautiful photography exhibition open in the Bay Area this month about confident and powerful women. Who could ask for more?!

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit