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Getting Prim'd

How To Achieve A Killer Head Shot: Part 2

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How To Achieve A Killer Head Shot: Part 2

Sophie here, doing a quick into: In last week’s How To Achieve A Killer Headshot Part 1, I explained how it plays a major role in the way you and your business are perceived online. In Part 2 one of our Prim’d Partners Jacquelyn Warner Photography is sharing some tips oh how to get a killer headshot. Jacquelyn is a Bay Area photographer capturing portraiture, commercial and fine art. You can read more about her or connect with her in her bio below. Today, she's explaining how to prep for your shoot, and how to get the best results on shoot day. Spending a little time rushing around on the day will allow for a little prep time and a lot less stress.

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Small Business Newsletters That Rock

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Small Business Newsletters That Rock

If your inbox is flooded and you decide to do some housekeeping. What is the first to go? Newsletters. There are emails you've stopped reading, stopped opening, or simply don't get value out of anymore.Why?  Because the content isn't useful as you hoped, It became monotonous, Or maybe just isn't relevant to you life any longer. 

Let's be honest, loyalty to a brand or business can not always stand the test of time — people’s taste change and they move on to other options. But if you're putting out valuable content, readers will continue to open and engage. Our advice to business owners that regularly send out newsletters is: 

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Three Ways to Make Your Brand Look Super Legit

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Three Ways to Make Your Brand Look Super Legit

We've all had the experience of clicking onto a company website and finding a mediocre site with dated graphics or hard to navigate pages. And even though we’re all busy and can sympathize with a business owner who just hasn’t had for a major overhaul, there’s is a little part of us that says, “This looks a bit dated and unprofessional. Do I trust this person with my budget?” 

Jenni here, and one thing we’ve discovered while helping our clients in the lifestyle industry, is looking “prim’d” and put together is pretty important to customers (see what we did there?). Making your brand look and sound great online subconsciously tells your potential customers that you are trustworthy, you are reliable, and that spending with you is a good use of their money.  Before you go thinking you need to get a new website, or refresh your logo, there are probably a couple of really easy things that you can do without spending any money to make sure that you’re looking polished. 

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5 WAYS TO MAKE YOUR NEWSLETTER COPY POP (GUEST POST)

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5 WAYS TO MAKE YOUR NEWSLETTER COPY POP (GUEST POST)

As we've mentioned before, here at Prim'd Marketing we believe it takes a village to produce awesome content week after week. Which is why we love bringing in our fabulous brand-friends to write on topics relevant to our readers. This week's post comes one of our Prim'd Partners,  Jessica Sherer, Co-founder of Syntactical Editing and Writing Services (for more of her rad credentials, check out her byline the bottom of this post). 

According to an article from Inc., sending out a regular newsletter can be “a cost-effective way to build relationships with customers and prospects.” If your content is informative and useful, you can develop a reputation as a thought leader in your industry, not just among your customers but also for the people who receive your newsletter virally.

But how do you make your copy pop off the page and really grab the reader? How do you ensure your customers not only open the email or envelope but actually engage with the material inside? Here are five simple ways to take your newsletter copy from amateur to expert.

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Small Businesses that Rock Instagram

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Small Businesses that Rock Instagram

Instagram is the main social media platform we use, as a B2B marketing agency, to build awareness about what we do as business owners and promote our expertise as marketers. Instagram is a great social platform for promoting visual content to sell your products or services, which we do on behalf of our clients on a regular basis. While it is important to capture moments as they happen, you also need the ability to schedule some of your content ahead of time, especially when you will be busy in a client meeting or hosting a workshop (more on that later).  But how do you make life easier by scheduling posts ahead of time rather than dropping everything to post in real time?

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Five Steps to Growing on Twitter

Jenni here, and I have a confession to make. In the past I haven't always focused on Twitter. As the "creative brain" here at Prim'd Marketing, I placed more emphasis on the visual platforms like Pinterest and Instagram.  But this past spring when we launched Prim'd, I realized I needed to get more serious about Twitter.  I’ve had an account since 2008, but sometimes I felt like a lot of our clients do: like I was shouting into roaring river of tweets, and I’d often ask myself, “Is anyone even listening to me?" 

A couple of months ago I sat down with Sophie, who not only has a huge following herself, but also has built large followings for brands in the past.  We started to sketch out some plans for Twitter, both for my personal account, as well as for our Prim'd Twitter account (since we're now building our following from scratch). 

I was surprised how easily and quickly I started seeing growth once I put our plans into place. But more than that, I was astonished by how much I actually loved Tweeting. I didn't realize how easily Twitter allows you to easily strike up conversations with just about anyone  — and the feeling I got the first time I was re-tweeted by an established expert made me realize how indifferent I'd been to one of the most powerful business tools out there.

Five Steps To Growing On Twitter - Prim'd Marketing blog

So, now that I'm brushing up on my Twitter skills, here a couple of things that I've learned or read along the way that have been helpful:

1. Stop Sub Tweeting

This was a term that I learned a couple of months ago, and it’s something that we see a lot when our clients first start on Twitter. Sub-tweeting is when you find a great article or video, and share it on Twitter, but you don’t credit or mention the author:

The issue with this, is not just about giving acknowledgement those who deserve it, but you’re also limiting your chances of engagement. How is that person supposed to know you like their article if you don’t get their attention in some way? Often times authors will favorite or re-tweet  which can mean lots of new potential followers seeing your post, checking your profile and following you. So, stop sub-tweeting, and start use phrases like "cc" or "via," or "by @twitterhandlename” to boost engagement:

Five Steps To Growing on Twitter - Prim'd Marketing

2. Don't Be Shy - Connect

When you first start to build a Twitter following for your business, try to respond to every person who engages with you. If they re-tweet or follow you, direct message (or DM) them and thank them.  At some point in your growth, you will want to analyze and refine your following based on target demographics. But in the beginning stages you're trying to build momentum, so the focus should be on creating the highest number of quality interactions as possible. 

Time Saving Tip:  Participate in #followfriday (or #ff). On Fridays, you can welcome any new followers who have joined you that week by tweeting "#FF" and then tagging their names in your post:

 

3. Follow Users and Tweets Relevant to your Business

Favorite articles and follow users that relate to your area of expertise. For example, my business helps other business owners with social media, blogging and company newsletters. I spent some time looking for people who are marketing experts, or experts in our client's industries. Each week I will retweet or favorite articles that are relevant to my own customers as well as other people who are in my industry. This type of interaction helps build a community of relevant experts and like-minded business owners who can become potential brand partners or customers. 

Time Saving Tip: I use Pocket as a way of storing posts, and schedule them later in my Twitter feed. That allows me to "save up" that time, so I can focus for a couple of hours on a Monday or Tuesday instead of trying to do it sporadically throughout the week. 

 

4. Have a great Twitter Profile

When I come to your page I want to know who you are and how you relate to me and my business. Could you be a potential partner? A resource? A customer? A business that I might be interested in? Have a great description and a profile picture with your logo that tells me you're communicating as a corporate entity, or a great headshot that lets me know that you're an individual tweeting for a business. 

Your profile should have: a great picture of you (if it's a personal account), a description with key topics followers can expect to talk with you about, and a link to your website.

 

5. Use Twitter as Your Business's "Grand Central Station"

Out of all the social media platforms out there, Twitter's stream by far moves the fastest. Scroll down your feed and you'll see hundreds of tweets, all posted within the last twenty minutes. It's easy to get lost in all of the other things going on. But the upside is that your business can tweet once an hour or even once every half hour without turning people off. We recommend that businesses use Twitter as their "Grand Central station" and include all of the updates, posts, images, or articles that also go through their Facebook, Instagram or Pinterest. Add in a couple of relevant hashtags to allow people to discover your tweet or track a campaign, and you'll be maximizing your businesses opportunities to widen your audience and connect with the people you're after. 

What is the hardest part of using Twitter for your business? Any tips you've learned along the way?



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Start Your Blog Today: Best Times To Promote Your Blog Post on Social Media

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Start Your Blog Today: Best Times To Promote Your Blog Post on Social Media

Sophie here: rounding up the final installment of our ‘Start Your Blog Today’ blog series by explaining when and how to promote your blog posts on social media.

So far in this blog series we have covered some ground: Part One was about how to set a plan of attack for your blog by setting clear objectives and deciding on what content will be most valuable to your readers. Part Two we discussed carving out time in your week to write your posts and ways to delegate the work if needed. By now you should have a few blogs written and pre-loaded, and now you are ready to share them with the world. But when and how?

As you have gone through our blogging method so far, we've asked you to think of your type of target market or dream customer and tailor your blogs to them and their lifestyle. The same applies for when you go through the process of deciding when to tell your audience about your blog post. 

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Start Your Blog Today - How Much Time Should I Spend Blogging?

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Start Your Blog Today - How Much Time Should I Spend Blogging?

The major hesitation we hear from business owners about starting a company blog is the time commitment it’s going to take to sit down and create quality content. Jenni here, with our second installment of our blog series: How to Start Your Blog Today (Check out Part One here). Today we're going to talk about how much time you should spend on blogging, and making sure you actually make the time.

As experts, we know the importance of creating quality content for our clients, but we’re also small business owners ourselves: We have to make calls, take meetings, network, balance our bank accounts, and have days where we feel like we’re pulled in 200 directions. So even though we help our clients face these issues, we’re no strangers to them ourselves. We get heart palpitations too when thinking of how much time it can take to keep up with companies that have an entire team of people dedicated to writing articles.

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Start Your Blog Today: Setting a Plan

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Start Your Blog Today: Setting a Plan

“I KNOW I SHOULD BE BLOGGING, BUT...”JENNI HERE, AND THIS IS SOMETHING WE HEAR FROM CREATIVE BUSINESS OWNERS ALL THE TIME. SO MUCH SO, WE’VE DECIDED TO KICK OFF WITH A SMALL SERIES ON GETTING YOUR BLOG OFF THE GROUND."

 When it comes to blogging for businesses we see a lot of common threads — including questions like, “Is it going to be worth my time to put together quality posts?” and “I don’t want to just be more noise, is this really going to help?” and, “How often do I need to do this to make sure it works?”

Or maybe you’ve stayed away from blogging for so long, it feels like you can’t break the radio silence until you have to have a really great come-back-post. And that can lead to a case of creative paralysis (you know when you're avoiding making eye contact with your blog because your last post was months ago?).

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