Get Clear About Who You Are & What You Offer

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Get Clear About Who You Are & What You Offer

How do you demonstrate to your potential clients that your method or process is actually going to work, they will get desired results, or (here's the big one) you're actually worth the pricing you're charging? Clarity, my friend. Getting clear about who you are (read: how you're different from other people who are selling or doing what you do), and what you offer is the very best way to show your best potential clients that they can trust you.

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How to Reach Customers Who Don't Know They Need You

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How to Reach Customers Who Don't Know They Need You

Today’s post comes from a question from Jenny Bailey, style consultant owner of This Vivid Life. Jenny asks, “How do you “talk” to customers that don’t know they need you?” Jenny is asking what many of our clients want to know — how to begin having consistent and valuable conversations online with the right people. But how do you do have valuable conversations about how you can help someone if they don’t even know they need you? 

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Dream Customers vs Near Dream Customers

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Dream Customers vs Near Dream Customers

Last week, we got some really great questions in response to last week's newsletter, where we asked you to send in your questions (If you're not getting our newsletter, you join us here).  One of our brand-friends and previous clients Jenny Bailey of This Vivid Life, a color and style consultancy, emailed us back with a great question about finding dream customers — specifically customers who don't quite know they need you. Because her question was one that we get often from our customers, last week we took the opportunity to flush out an answer on our blog, which you can read here

But after writing that post, I wasn't quite finished with the topic. I had some lingering thoughts around finding those dream clients, especially when they don't know about you yet.

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Building a Business is Like Writing a Book

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Building a Business is Like Writing a Book

When I was doing my MFA, I was really comfortable with the idea of drafting in the creative process. When you first sit down to write a book, you literally CANNOT write the final draft. Your job is to get all of the story out of your brain. And from there your job is to shape the story, to edit and refine. Maybe you get lost, and you definitely write chapters that never see the light of day. It's part of writing a book. You cannot write version 17 without first sitting down and writing version 1, 2, 3, ...16. So why would I think I could jump to "final" with my business?

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A Launch Checklist

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A Launch Checklist

Jenni here, and lately lots of our clients are planning to launch something new. So this week I'm giving you something clients always ask for: a checklist of things to think through when you're launching. This list is long, and before you go getting all overwhelmed, I want to remind you that every launch is different, you're the boss, so you get to decide how much you want to take on in the release of your new product (it could be just getting it out there, it could be notifying your best clients, or it could be trying to get written up in big publications).

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Create Powerful Marketing Campaigns this Fall

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Create Powerful Marketing Campaigns this Fall

Holiday Campaigns are almost here. For those of us who are what I like to call "Q4 Reliant" — this next season can be a make or break for our businesses. Whether you're a product designer who sells most of their product for holiday sales, or a service-based business who makes most of your revenue during October through December, you know both the pressures and challenges that the holiday season can bring.

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What's Your Brand's Differentiation Style?

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What's Your Brand's Differentiation Style?

Jenni here, and one question that we get asked a lot is: "I know I need my brand to be "differentiated" or to be different than what everyone else is doing. How do I know that I'm telling a truly compelling brand narrative vs. being just like everyone else?"

After years of guiding and working with clients on our brand strategy and marketing plan, The Brand Plan, we have started to see some trends in the path we take brands through on their way from ordinary to compelling.  Here are three styles of differentiation that we've used to help successful step away from the noise and stand out in a crowd.

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Dear Social Media, I Love You I Hate You

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Dear Social Media, I Love You I Hate You

Most of us have a bittersweet relationship with social media. Do we love it or do we hate it? Is its making our lives better or worse?

 

Like anything of power, unless we teach ourselves how to use it in the right way, it can end up controlling us rather than the other way around . But that “right way”  can look and feel differently for different people. For me, I have recently decided to use it in a more intentional and mindful way.

 

When potential clients come to Prim’d Marketing for social media marketing they generally feel overwhelmed and frustrated about the time and effort they are putting into their social posts and feel unsure if what they’re sharing is having any impact on their audience and their business.


I explain to them the importance of being intentional and organized. We start with  with a clear vision of who you are, who you are for, and why you are different (than your competitors). From there you can make a plan to organize what you are going to say, how you are going to say it, and why it is going to benefit others.

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Outgrowing a DIY Brand

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Outgrowing a DIY Brand

So many clients at this stage will reach out to  one of three people:  a web designer, a graphic designer, or  a photographer. But during this inflection point, a web designer, graphic designer or photographer is not the best person to help you. You need to be looking at the "foundations" of your brand not just that "outer layer." 

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What Will YOU Learn By Being Your Own Customer?

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What Will YOU Learn By Being Your Own Customer?

We talk about the importance of regularly working on your business rather than in your business a lot, but over the next few weeks we invite you to join us in a group exercise we are calling: ‘Learn By Becoming Your Own Customer.’

 

Learning new information and gaining more knowledge is power and once you have this knowledge you can do something productive with it.  You may have heard the expression “growth happens during recovery” and this can be applied to how a slower workflow can allow you to get out of the weeds, analyze how your business appears to fresh eyes and grow as a result.

 

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SOMETIMES ENTREPRENEURSHIP CAN FEEL LIKE A CIRCUS ACT.

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SOMETIMES ENTREPRENEURSHIP CAN FEEL LIKE A CIRCUS ACT.

The pace of life of a business owner or entrepreneur can move so fast that you feel like you are a circus performer spinning plates – keeping a number of sticks circulating so the plates keep spinning and don't slow down and accidentally smash.

The sticks can represent different aspects of your professional and personal life and the plates can be different tasks, commitments, clients, etc.

We are so focused on keeping everything moving at such a busy pace that we sometimes forget to slow down and grab those plates, stack them up and admire our piles of accomplishments.

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What Is Positioning?

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What Is Positioning?

I have a bit of a confession to make. Yesterday during a meeting I was asked "what is positioning?" and I am embarrassed to say that I couldn't explain it without using the word "position." 

So today I am going to give you a bit of 101 on what is positioning, how it shows up in your marketing, and why it matters.

Positioning is the intensions, image, and story you weave around your product, services, and brand. It's how customers know that your product is for them and not someone else.

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Prospecting vs.Marketing

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Prospecting vs.Marketing

In a small business where you are the marketer, the prospector, the closer, and the account manager, it can feel like going out and getting new customers, "getting the word out," and building an audience are all the same things. But there is some nuance, and it's important to know the difference.

What is the difference between prospecting for new clients, and marketing to a new audience?

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Stop Feeling Like  Fraud When Posting Online

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Stop Feeling Like Fraud When Posting Online

Finding and owning your voice is kind of....terrifying. When we write things that feel meaningful, important or purposeful it is UNCOMFORTABLE.  In fact, when I do my best work I still get this image in my head of everyone reading it, and then gentle shaking their head and muttering to themselves, "Oh cute, she's just figuring this out now." Or worse saying, "Why did I waste my time reading this? This is just verbal vomit." Yuck.

Writing for an online audience can feel exactly the same way. We want to "use our voices," but when it really comes down to it, being "seen" is hard. Being the one to raise our hands and say what we really really think can feel like we're standing naked. So most of us do one of two things: 1) We publish fluffy stuff that feels fake OR 2) We don't publish or post at all. These are obviously not great ways to create authentic and meaningful connections with your best clients and reader/followers. 

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How To Switch To An Instagram Business Profile

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How To Switch To An Instagram Business Profile

If you want the Instagram account you use on behalf of your brand to allow your audience to get in contact you, and get better analytical insights without using a third party app, then its probably time to switch to a Instagram business profile. Here is a couple of easy three step processes that will take your Instagram account to the next level in less than five minutes:

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A Marketing Strategy Can Keep You From Missing Opportunities

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A Marketing Strategy Can Keep You From Missing Opportunities

Jenni here — and this week I want to address one of the most common things we hear from our clients: "I feel overwhelmed by marketing. I'm never in front of it. It's more like 'Shoot, I haven't posted something to Instagram in like 4 days.'"

Sound familiar? I thought so. If this is you, let me start by saying you are not alone. Sometimes marketing can feel like a wave coming at you, and if you're not prepared, it can feel like your legs are knocked out from under you. Or worse, that wave can pass you by and instead of grabbing a board on hopping on it, you're left standing there watching other businesses wave at you while they speed by. (Ok, please pardon my horrible surfing analogy). It's hard not to play the comparison game, it's hard to feel like we're on top of our marketing, it's hard not to be mad that we're not better at catching waves, or that waves don't come more often. If you have ever felt any of these things when it comes to opportunities and marketing, believe me, you are not the only one. 

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How to Market to The Right Customers

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How to Market to The Right Customers

Many of us think we know our best customers, but when it really comes down to it, you probably just have a general idea. And while a general idea of your customer is not a bad place to start (especially if you are in your first 2 years of business),  as you grow, getting more specific is the key to getting more great customers (and fewer customers that are helping you pay the bills but aren't portfolio worthy). 

To make sure you're marketing to the best customer for your business, you have to know who that person is. We have our clients go through an exercise of assigning their current and past client base to one of our four target customer categories. Through the process, you'll see trends emerge, and you can learn something about what customer you should be focusing your marketing on. 

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How To Get Unstuck & Blog Effectively (Know Your Audience)

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How To Get Unstuck & Blog Effectively (Know Your Audience)

Do you sometimes find yourself staring at an empty screen with the cursor tapping it’s impatient foot while you’re trying to figure out what to write for your blog post that week?

Writer’s block happens to all of us and coming up with fresh content on regular basis takes work, but what makes it all worth it is circling back to why your write in the first place: Your audience, your dream customers, your brand cheerleaders. The people that like, comment and share your work or verbally tell you how much they enjoyed reading your posts and how much it helps them and improves their work. Picturing those people in your head and thinking about what their needs are and how you can help them can be the key to unlocking your content block

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Get Intentional With Your Marketing

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Get Intentional With Your Marketing

We hear most of our client say that they feel like they're flying by the seat of their pants when it comes to their marketing. They say things like, "Right now I'm just throwing things against the wall to see what sticks. Or I'm just trying different things but I have no overarching direction. Or I want to establish my company as a brand, not just another voice in the noise." So this week I'm dedicating this blog post to the overwhelmed, the confused, and those of you who know you need to be marketing but aren't sure what exactly that looks like. Here are our three steps to getting out of marketing overwhelm. 

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What To Read, Watch, Listen & Do This May

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What To Read, Watch, Listen & Do This May

This month’s roundup of what to read, watch, listen and do this May by Prim’d “Inspo Curator” Sophie Davies is a mixed bag that evokes joyful creativity through different forms. This month includes a way to channel your inner badass for greatness, storytelling through art, a witty dose of pop culture and the stunning beauty of couture evolving over five decades. Enjoy!

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