SOCIAL & CONTENT STRATEGY TIPS
OUR BEST RESOURCES & ARTICLES TO HELP YOU BUILD GREAT CONNECTIONS WITH CUSTOMERS
Most of us have a bittersweet relationship with social media. Do we love it or do we hate it? Is its making our lives better or worse?
Like anything of power, unless we teach ourselves how to use it in the right way, it can end up controlling us rather than the other way around . But that “right way” can look and feel differently for different people. For me, I have recently decided to use it in a more intentional and mindful way.
When potential clients come to Prim’d Marketing for social media marketing they generally feel overwhelmed and frustrated about the time and effort they are putting into their social posts and feel unsure if what they’re sharing is having any impact on their audience and their business.
I explain to them the importance of being intentional and organized. We start with with a clear vision of who you are, who you are for, and why you are different (than your competitors). From there you can make a plan to organize what you are going to say, how you are going to say it, and why it is going to benefit others.
Finding and owning your voice is kind of....terrifying. When we write things that feel meaningful, important or purposeful it is UNCOMFORTABLE. In fact, when I do my best work I still get this image in my head of everyone reading it, and then gentle shaking their head and muttering to themselves, "Oh cute, she's just figuring this out now." Or worse saying, "Why did I waste my time reading this? This is just verbal vomit." Yuck.
Writing for an online audience can feel exactly the same way. We want to "use our voices," but when it really comes down to it, being "seen" is hard. Being the one to raise our hands and say what we really really think can feel like we're standing naked. So most of us do one of two things: 1) We publish fluffy stuff that feels fake OR 2) We don't publish or post at all. These are obviously not great ways to create authentic and meaningful connections with your best clients and reader/followers.
If you want the Instagram account you use on behalf of your brand to allow your audience to get in contact you, and get better analytical insights without using a third party app, then its probably time to switch to a Instagram business profile. Here is a couple of easy three step processes that will take your Instagram account to the next level in less than five minutes:
A couple of years ago when Jenni and I (a couple of marketers setting up a business for the first time) were starting up Prim’d Marketing we found ourselves constantly asking “how do other business owners do this?” We started by attending a local business course and referring to Google to find the answers to many operational, legal and financial questions but it started to feel isolating in uncharted waters. We soon realized we needed to find a community of people in a similar situation to us that we could turn to for supportive advice, resources and just a friendly ear.
Are you using social media for your business but unsure how effective your strategy is? Are you ready to refocus your time and energy on social media for 2016? If so we will be offering a workshop that will deep dive into How To Use Social Media Smarter that will give you a better understanding of how to approach each social platform and evaluate other it is right (or wrong) for your specific business. If you are unable to attend our workshop then we have four tips on how to approach your social media strategy and execution in a smarter way.
You know that promoting your business or personal brand on social media is an essential part of your marketing. But where should you be spending your time and energy on social media? Well, 2015 is a pinnacle year to refine your focus, your content and your budget when it comes to your social media. Lots of our clients think they need to “be everywhere for everyone” because it feels like that's what their competitors are doing. But we're here to tell you that this tactic can actually work against you. There's a better way to create a strategy for delivering quality and timely content to your followers (and keep you sane!). Instead of spending lots of time on many platforms, cut back to the few that really allow you to connect with your dream clients. View it as spring-cleaning your social closet. Weigh up what works and what doesn’t, what stays and what goes.
Instagram is our favorite social platform for small businesses for many reasons. It is a visual platform and a natural way to keep customers up to date on new products, service or events, but also as a way to show the “behind the scenes’ of your company. On this week's blog, we're doing a second installment of Small Businesses that Rock Instagram, and what you can learn from them. If you didn't catch our first installment, check out these other Instagram rockin businesses.
Instagram is the main social media platform we use, as a B2B marketing agency, to build awareness about what we do as business owners and promote our expertise as marketers. Instagram is a great social platform for promoting visual content to sell your products or services, which we do on behalf of our clients on a regular basis. While it is important to capture moments as they happen, you also need the ability to schedule some of your content ahead of time, especially when you will be busy in a client meeting or hosting a workshop (more on that later). But how do you make life easier by scheduling posts ahead of time rather than dropping everything to post in real time?