Sophie here, doing a quick into: In last week’s How To Achieve A Killer Headshot Part 1, I explained how it plays a major role in the way you and your business are perceived online. In Part 2 one of our Prim’d Partners Jacquelyn Warner Photography is sharing some tips oh how to get a killer headshot. Jacquelyn is a Bay Area photographer capturing portraiture, commercial and fine art. You can read more about her or connect with her in her bio below. Today, she's explaining how to prep for your shoot, and how to get the best results on shoot day. Spending a little time rushing around on the day will allow for a little prep time and a lot less stress.
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Everyone has a story. And each of us has reason to share it. Whether you’re a business owner, a freelancer, you’re thinking about going back to work, or you have a presence online (that’s everyone, really), personal branding is the way in which you tell your story. It creates an emotional connection to who you are, what your past experience has taught you, and where you would like to go.
Personal branding is about moving away from a one-dimensional resume or list of offerings, and moving towards a portrayal of the real you.
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This past week we've met with a bunch of entrepreneurs and business owners, and we've started hearing a common theme: I DON'T KNOW HOW TO MANAGE THE TIME. Maybe it's that we're rolling into fall where everyone's calendar's get a little crazy, and battling that killer combo of "calendar + to do list" seems to be on the top of everyone's mind. Which is why we've called in our resident expert: Emily Holmes is an office management guru who rocks at doing 15 things at once, and looking fabulous while doing it. Check out more of her rad credentials in her bio at the bottom of this post.
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As we've mentioned before, here at Prim'd Marketing we believe it takes a village to produce awesome content week after week. Which is why we love bringing in our fabulous brand-friends to write on topics relevant to our readers. This week's post comes one of our Prim'd Partners, Jessica Sherer, Co-founder of Syntactical Editing and Writing Services (for more of her rad credentials, check out her byline the bottom of this post).
According to an article from Inc., sending out a regular newsletter can be “a cost-effective way to build relationships with customers and prospects.” If your content is informative and useful, you can develop a reputation as a thought leader in your industry, not just among your customers but also for the people who receive your newsletter virally.
But how do you make your copy pop off the page and really grab the reader? How do you ensure your customers not only open the email or envelope but actually engage with the material inside? Here are five simple ways to take your newsletter copy from amateur to expert.
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