Lately we have been working with a couple of really great professionals, who work in various industries, but have come to us with a common theme: they're sophisticated and have excellent style in their offline life, but their online presence just doesn't look sharp.
The problem that most of our clients face with their visual brand is that it doesn't do them justice. In their offline life, they're polished, professional, hard working and bring loads of personality to their clients. But their brand is underwhelming. Jenni here, and I feel geeky admitting that I get almost a visceral sense of satisfaction when we can create an online aesthetic that is in sync with who someone is in their real life.
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Sophie here, doing a quick into: In last week’s How To Achieve A Killer Headshot Part 1, I explained how it plays a major role in the way you and your business are perceived online. In Part 2 one of our Prim’d Partners Jacquelyn Warner Photography is sharing some tips oh how to get a killer headshot. Jacquelyn is a Bay Area photographer capturing portraiture, commercial and fine art. You can read more about her or connect with her in her bio below. Today, she's explaining how to prep for your shoot, and how to get the best results on shoot day. Spending a little time rushing around on the day will allow for a little prep time and a lot less stress.
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Everyone has a story. And each of us has reason to share it. Whether you’re a business owner, a freelancer, you’re thinking about going back to work, or you have a presence online (that’s everyone, really), personal branding is the way in which you tell your story. It creates an emotional connection to who you are, what your past experience has taught you, and where you would like to go.
Personal branding is about moving away from a one-dimensional resume or list of offerings, and moving towards a portrayal of the real you.
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