You know that promoting your business or personal brand on social media is an essential part of your marketing. But where should you be spending your time and energy on social media?  Well, 2015 is a pinnacle year to refine your focus, your content and your budget when it comes to your social media. Lots of our clients think they need to “be everywhere for everyone” because it feels like that's what their competitors are doing. But we're here to tell you that this tactic can actually work against you.  There's a better way to create a strategy for delivering quality and timely content to your followers (and keep you sane!). Instead of spending lots of time on many platforms, cut back to the few that really allow you to connect with your dream clients. View it as spring-cleaning your social closet. Weigh up what works and what doesn’t, what stays and what goes.

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