2. Don't Be Shy - Connect
When you first start to build a Twitter following for your business, try to respond to every person who engages with you. If they re-tweet or follow you, direct message (or DM) them and thank them. At some point in your growth, you will want to analyze and refine your following based on target demographics. But in the beginning stages you're trying to build momentum, so the focus should be on creating the highest number of quality interactions as possible.
Time Saving Tip: Participate in #followfriday (or #ff). On Fridays, you can welcome any new followers who have joined you that week by tweeting "#FF" and then tagging their names in your post:
3. Follow Users and Tweets Relevant to your Business
Favorite articles and follow users that relate to your area of expertise. For example, my business helps other business owners with social media, blogging and company newsletters. I spent some time looking for people who are marketing experts, or experts in our client's industries. Each week I will retweet or favorite articles that are relevant to my own customers as well as other people who are in my industry. This type of interaction helps build a community of relevant experts and like-minded business owners who can become potential brand partners or customers.
Time Saving Tip: I use Pocket as a way of storing posts, and schedule them later in my Twitter feed. That allows me to "save up" that time, so I can focus for a couple of hours on a Monday or Tuesday instead of trying to do it sporadically throughout the week.
4. Have a great Twitter Profile
When I come to your page I want to know who you are and how you relate to me and my business. Could you be a potential partner? A resource? A customer? A business that I might be interested in? Have a great description and a profile picture with your logo that tells me you're communicating as a corporate entity, or a great headshot that lets me know that you're an individual tweeting for a business.
Your profile should have: a great picture of you (if it's a personal account), a description with key topics followers can expect to talk with you about, and a link to your website.
5. Use Twitter as Your Business's "Grand Central Station"
Out of all the social media platforms out there, Twitter's stream by far moves the fastest. Scroll down your feed and you'll see hundreds of tweets, all posted within the last twenty minutes. It's easy to get lost in all of the other things going on. But the upside is that your business can tweet once an hour or even once every half hour without turning people off. We recommend that businesses use Twitter as their "Grand Central station" and include all of the updates, posts, images, or articles that also go through their Facebook, Instagram or Pinterest. Add in a couple of relevant hashtags to allow people to discover your tweet or track a campaign, and you'll be maximizing your businesses opportunities to widen your audience and connect with the people you're after.
What is the hardest part of using Twitter for your business? Any tips you've learned along the way?