One of the really interesting things that happened last year is that we launched a "new" product, Web Ready Kit. This offering seemed to click the rest of our packages into place. I say "new" because all of these services are things we've been doing for clients for years. But it's just been the last 12 — 18 months or so that we've started to formalize this process into even more clear cut steps:
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In a small business where you are the marketer, the prospector, the closer, and the account manager, it can feel like going out and getting new customers, "getting the word out," and building an audience are all the same things. But there is some nuance, and it's important to know the difference.
What is the difference between prospecting for new clients, and marketing to a new audience?
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Your brand values are the main things that your brand represents and stands for, it is the heart and soul of your business.
Brand values are the principles that distill the essential qualities of you, as a business owner, and your business. They also acts as the plumb lines of your brand, define what makes you stand out from competitors, help you measure success and weigh up the right opportunities to avoid making the wrong decision.
Do you know what your brand values are? You probably have a good but perhaps foggy idea, which could be contributing to feeling fragmented or stuck between options. You feel passionate about your great product or service but sometimes feel it's hard to know how to talk to about your passion or idea in a way that a potential customer can understand and value it.
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Jenni here, and today's blog post comes from a question that we've been asked a couple of times by 3 or 4 clients over the last week. The question went something like this:
"What do I need to do to get my idea off the ground? I don't want to look shitty, but I don't want to prevent myself from getting out there at all, you know?"
Like I mentioned, this is at least the 3rd time this week I've heard this question, so I thought I'd address it here on the blog. Let's talk a little bit about this magical thing called minimum viable products, and how you can get stuff out there without damaging your brand.
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Lately we have been working with a couple of really great professionals, who work in various industries, but have come to us with a common theme: they're sophisticated and have excellent style in their offline life, but their online presence just doesn't look sharp.
The problem that most of our clients face with their visual brand is that it doesn't do them justice. In their offline life, they're polished, professional, hard working and bring loads of personality to their clients. But their brand is underwhelming. Jenni here, and I feel geeky admitting that I get almost a visceral sense of satisfaction when we can create an online aesthetic that is in sync with who someone is in their real life.
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Everyone has a story. And each of us has reason to share it. Whether you’re a business owner, a freelancer, you’re thinking about going back to work, or you have a presence online (that’s everyone, really), personal branding is the way in which you tell your story. It creates an emotional connection to who you are, what your past experience has taught you, and where you would like to go.
Personal branding is about moving away from a one-dimensional resume or list of offerings, and moving towards a portrayal of the real you.
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