What are brand values?
Your brand values are the main things that your brand represents and stands for, it is the heart and soul of your business.
Brand values are the principles that distill the essential qualities of you, as a business owner, and your business. They also acts as the plumb lines of your brand, define what makes you stand out from competitors, help you measure success and weigh up the right opportunities to avoid making the wrong decision.
Do you know what your brand values are? You probably have a good but perhaps foggy idea, which could be contributing to feeling fragmented or stuck between options. You feel passionate about your great product or service but sometimes feel it's hard to know how to talk to about your passion or idea in a way that a potential customer can understand and value it.
The good news is that we can help! It is one of the reasons we created The Brand Plan and we are sharing one of the aspects of our program with a FREE download for our lovely readers to get your started. More on that later, but first how exactly will brand values can benefits your business? Here are just a few examples:
Helps You Make Decisions Easier
Having brand values clearly defined can also help you makes decisions easier, and allows you to hold them up alongside an opportunity such as a potential client or partner to see if it's the right fit for your business or not.
Give You Clarity Of Purpose
Taking the time to define your brand values can give you clarity of purpose, which can be the missing link in the early stages of starting a business as you figure out what you do and don’t want to do. It continues to come into play as you evolve your business model or expand without going off course and remain to stay true to yourself and the reason you started the business in the first place.
Acts As Guidelines For Your Messaging & Copy
Your brand values can also act as guidelines for brand messaging and major speaking points when creating the copy for your website, social platforms and marketing collateral etc.
Helps Define Your Competitive Edge
Brand values can also help define your competitive edge by positioning your business as a differentiated option when compared to other experts in your specific field. A lot of people do what we at Prim’d do, for example, but what makes us different to other marketers is that we collaborate with our clients through an insightful program to create a beautifully designed custom Brand Plan which is their branding guidelines and marketing strategy in one. This signature offering is based on our mission statement that: Your creativity and personality allows you to make great things, but a successful method with the right strategy connects those great things to the right people.
How Do I Get Started With Defining My Brand Values?
Sometimes finding the rights words and phrase to define who you are, what your vision is and who you are for, can be hard. So we have created a simple exercise to help you get started with is available to download below:
Sometimes finding the rights words and phrases to define who you are, what your vision is and who you are for, can be hard. So we have created a Define Your Brand Values worksheet as a simple exercise to help you get started.
Download it, and get started on defining the heart and soul of your business
This can be something you can do on your own or in a group of like-minded business owners for your next mastermind group or co-working session. Getting unstuck can take a village, so getting an outside perspective from fellow business owners can be enlightening.
We offer worksheets like this one as part of The Brand Plan program that can be done independently leading up to a discovery session with us or can be combined into group working session lead by us where we brainstorm and figure it out together. Then Jenni and I go away and create a Brand plan that is part branding guidelines and part marketing strategy that becomes the foundation piece to your business. Past clients have used as a way to establish or evolve their website, branding, content plans, SMO management, collateral, business plan etc.
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