Your brand values are the main things that your brand represents and stands for, it is the heart and soul of your business.

Brand values are the principles that distill the essential qualities of you, as a business owner, and your business. They also acts as the plumb lines of your brand, define what makes you stand out from competitors, help you measure success and weigh up the right opportunities to avoid making the wrong decision.

Do you know what your brand values are? You probably have a good but perhaps foggy idea, which could be contributing to feeling fragmented or stuck between options. You feel passionate about your great product or service but sometimes feel it's hard to know how to talk to about your passion or idea in a way that a potential customer can understand and value it.

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Our business, Prim’d Marketing, launched last year during the Chinese Year of the Horse. According to the Chinese Calendar this meant making decisive actions in a fast paced year.

The Chinese New Year is today (February 19th) and we are moving into the Year Of The Sheep. What does that mean for you and your business? For Prim'd, we're closing out the fiscal year and starting to think about growth and scalability as we move into our second year of business. With that on my mind, here are some "Year of the Sheep" predictions from the experts, along with my take on what that could for you and your business:

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