One of the really interesting things that happened last year is that we launched a "new" product, Web Ready Kit. This offering seemed to click the rest of our packages into place. I say "new" because all of these services are things we've been doing for clients for years. But it's just been the last 12 — 18 months or so that we've started to formalize this process into even more clear cut steps:
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In a small business where you are the marketer, the prospector, the closer, and the account manager, it can feel like going out and getting new customers, "getting the word out," and building an audience are all the same things. But there is some nuance, and it's important to know the difference.
What is the difference between prospecting for new clients, and marketing to a new audience?
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Your brand values are the main things that your brand represents and stands for, it is the heart and soul of your business.
Brand values are the principles that distill the essential qualities of you, as a business owner, and your business. They also acts as the plumb lines of your brand, define what makes you stand out from competitors, help you measure success and weigh up the right opportunities to avoid making the wrong decision.
Do you know what your brand values are? You probably have a good but perhaps foggy idea, which could be contributing to feeling fragmented or stuck between options. You feel passionate about your great product or service but sometimes feel it's hard to know how to talk to about your passion or idea in a way that a potential customer can understand and value it.
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Starting a new website project is an exciting undertaking, but considering these 3 fundamental things before you get started will help you save time and money.
If you're anything like me, you've already scoured the web for "brand-crushes," found some cool ideas on inspiration sites, or already checked out what your near and distant competitors are doing. You might already have a secret Pinterest board (or a couple), stuffed with dream sites that you can't wait to show your designer. Most designers will start your project with a questionnaire, asking some questions about what you're trying to accomplish with your new site. But even before you sit down for your first kick-off meeting, any web designer or developer will love you if you've taken the time to do some homework.
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We've all had the experience of clicking onto a company website and finding a mediocre site with dated graphics or hard to navigate pages. And even though we’re all busy and can sympathize with a business owner who just hasn’t had for a major overhaul, there’s is a little part of us that says, “This looks a bit dated and unprofessional. Do I trust this person with my budget?”
Jenni here, and one thing we’ve discovered while helping our clients in the lifestyle industry, is looking “prim’d” and put together is pretty important to customers (see what we did there?). Making your brand look and sound great online subconsciously tells your potential customers that you are trustworthy, you are reliable, and that spending with you is a good use of their money. Before you go thinking you need to get a new website, or refresh your logo, there are probably a couple of really easy things that you can do without spending any money to make sure that you’re looking polished.
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