Sophie here, doing a quick into: In last week’s How To Achieve A Killer Headshot Part 1, I explained how it plays a major role in the way you and your business are perceived online. In Part 2 one of our Prim’d Partners Jacquelyn Warner Photography is sharing some tips oh how to get a killer headshot. Jacquelyn is a Bay Area photographer capturing portraiture, commercial and fine art. You can read more about her or connect with her in her bio below. Today, she's explaining how to prep for your shoot, and how to get the best results on shoot day. Spending a little time rushing around on the day will allow for a little prep time and a lot less stress.
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Jenni here, and over the last couple of weeks, I have heard myself saying a similar phrase to three or four different clients: What is going to be the shortest route to success? My goal in asking this is to stop and perform a simple gut check. Are we standing in our own way? Proposing this question can compel our entire team to re-examine our goals, to identify what success looks like, and to focus on the key components that have impact?
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How do you get clarity when your feel stuck or divided about an importance decision?
Perhaps its an unfamiliar issue that feels like you are trekking through uncharted territory without a compass, or maybe it is a reoccurring problem that is draining your energy and affecting the efficiency of your business. A few easy and creative ways to make better decisions have presented themselves to me recently that I wanted to share with you.
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Instagram is our favorite social platform for small businesses for many reasons. It is a visual platform and a natural way to keep customers up to date on new products, service or events, but also as a way to show the “behind the scenes’ of your company. On this week's blog, we're doing a second installment of Small Businesses that Rock Instagram, and what you can learn from them. If you didn't catch our first installment, check out these other Instagram rockin businesses.
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In the last few weeks, we've had some exciting activity elsewhere on the Internet — Jenni wrote an article and featured in a video for LinkedIn around her experience losing a job and leveraging that opportunity to get herself into a new career field. It's gone viral! So we thought we'd share part of it here on Prim'd Notes blog for those who are hustling for their first break!
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If your inbox is flooded and you decide to do some housekeeping. What is the first to go? Newsletters. There are emails you've stopped reading, stopped opening, or simply don't get value out of anymore.Why? Because the content isn't useful as you hoped, It became monotonous, Or maybe just isn't relevant to you life any longer.
Let's be honest, loyalty to a brand or business can not always stand the test of time — people’s taste change and they move on to other options. But if you're putting out valuable content, readers will continue to open and engage. Our advice to business owners that regularly send out newsletters is:
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As we've mentioned before, here at Prim'd Marketing we believe it takes a village to produce awesome content week after week. Which is why we love bringing in our fabulous brand-friends to write on topics relevant to our readers. This week's post comes one of our Prim'd Partners, Jessica Sherer, Co-founder of Syntactical Editing and Writing Services (for more of her rad credentials, check out her byline the bottom of this post).
According to an article from Inc., sending out a regular newsletter can be “a cost-effective way to build relationships with customers and prospects.” If your content is informative and useful, you can develop a reputation as a thought leader in your industry, not just among your customers but also for the people who receive your newsletter virally.
But how do you make your copy pop off the page and really grab the reader? How do you ensure your customers not only open the email or envelope but actually engage with the material inside? Here are five simple ways to take your newsletter copy from amateur to expert.
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Instagram is the main social media platform we use, as a B2B marketing agency, to build awareness about what we do as business owners and promote our expertise as marketers. Instagram is a great social platform for promoting visual content to sell your products or services, which we do on behalf of our clients on a regular basis. While it is important to capture moments as they happen, you also need the ability to schedule some of your content ahead of time, especially when you will be busy in a client meeting or hosting a workshop (more on that later). But how do you make life easier by scheduling posts ahead of time rather than dropping everything to post in real time?
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Sophie here: rounding up the final installment of our ‘Start Your Blog Today’ blog series by explaining when and how to promote your blog posts on social media.
So far in this blog series we have covered some ground: Part One was about how to set a plan of attack for your blog by setting clear objectives and deciding on what content will be most valuable to your readers. Part Two we discussed carving out time in your week to write your posts and ways to delegate the work if needed. By now you should have a few blogs written and pre-loaded, and now you are ready to share them with the world. But when and how?
As you have gone through our blogging method so far, we've asked you to think of your type of target market or dream customer and tailor your blogs to them and their lifestyle. The same applies for when you go through the process of deciding when to tell your audience about your blog post.
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The major hesitation we hear from business owners about starting a company blog is the time commitment it’s going to take to sit down and create quality content. Jenni here, with our second installment of our blog series: How to Start Your Blog Today (Check out Part One here). Today we're going to talk about how much time you should spend on blogging, and making sure you actually make the time.
As experts, we know the importance of creating quality content for our clients, but we’re also small business owners ourselves: We have to make calls, take meetings, network, balance our bank accounts, and have days where we feel like we’re pulled in 200 directions. So even though we help our clients face these issues, we’re no strangers to them ourselves. We get heart palpitations too when thinking of how much time it can take to keep up with companies that have an entire team of people dedicated to writing articles.
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