Starting a new website project is an exciting undertaking, but considering these 3 fundamental things before you get started will help you save time and money.
If you're anything like me, you've already scoured the web for "brand-crushes," found some cool ideas on inspiration sites, or already checked out what your near and distant competitors are doing. You might already have a secret Pinterest board (or a couple), stuffed with dream sites that you can't wait to show your designer. Most designers will start your project with a questionnaire, asking some questions about what you're trying to accomplish with your new site. But even before you sit down for your first kick-off meeting, any web designer or developer will love you if you've taken the time to do some homework.
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You know that promoting your business or personal brand on social media is an essential part of your marketing. But where should you be spending your time and energy on social media? Well, 2015 is a pinnacle year to refine your focus, your content and your budget when it comes to your social media. Lots of our clients think they need to “be everywhere for everyone” because it feels like that's what their competitors are doing. But we're here to tell you that this tactic can actually work against you. There's a better way to create a strategy for delivering quality and timely content to your followers (and keep you sane!). Instead of spending lots of time on many platforms, cut back to the few that really allow you to connect with your dream clients. View it as spring-cleaning your social closet. Weigh up what works and what doesn’t, what stays and what goes.
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How do you get clarity when your feel stuck or divided about an importance decision?
Perhaps its an unfamiliar issue that feels like you are trekking through uncharted territory without a compass, or maybe it is a reoccurring problem that is draining your energy and affecting the efficiency of your business. A few easy and creative ways to make better decisions have presented themselves to me recently that I wanted to share with you.
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"Do we really need a blog?" is a question we hear from our clients all the time. And there is a facial expression that accompanies that question: head tilted slightly forward, maybe an eyebrow raised and a gaze that says: You don't understand — I am spread so thin already. If am even going to consider adding something else to my plate, I need to know that it's going to pay off. I am so tired. And so busy. And so tired. Sound familiar?
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