Viewing entries tagged
Entrepreneurship

When to launch it, and when to hold it

Comment

When to launch it, and when to hold it

Jenni here, and today's blog post comes from a question that we've been asked a couple of times by 3 or 4 clients over the last week. The question went something like this:

"What do I need to do to get my idea off the ground?  I don't want to look shitty, but I don't want to prevent myself from getting out there at all, you know?"

Like I mentioned, this is at least the 3rd time this week I've heard this question, so I thought I'd address it here on the blog. Let's talk a little bit about this magical thing called minimum viable products, and how you can get stuff out there without damaging your brand. 

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
How To Set Boundaries When Working From Home

Comment

How To Set Boundaries When Working From Home

Sophie here, and this week I will be talking about obstacles of working from home. When it can be mentally hard to switch gears,  the boundaries of running a household and running a business can blur. This time of year boundaries can also come into play if you give up our home office when family or friends come to stay with you. 

Here are some suggestions to help you set healthily boundaries working from home, and how to adapt to change over the summer without it affecting your productivity and consequently your income.

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Personal Branding: The Product of You

Comment

Personal Branding: The Product of You

Everyone has a story. And each of us has reason to share it. Whether you’re a business owner, a freelancer, you’re thinking about going back to work, or you have a presence online (that’s everyone, really), personal branding is the way in which you tell your story. It creates an emotional connection to who you are, what your past experience has taught you, and where you would like to go. 


Personal branding is about moving away from a one-dimensional resume or list of offerings, and moving towards a portrayal of the real you. 

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Are You Standing In Your Own Way?

Comment

Are You Standing In Your Own Way?

Jenni here, and over the last couple of weeks, I have heard myself saying a similar phrase to three or four different clients: What is going to be the shortest route to success? My goal in asking this is to stop and perform a simple gut check. Are we standing in our own way? Proposing this question can compel our entire team to re-examine our goals, to identify what success looks like, and to focus on the key components that have impact?

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Creative Ways to Make Better Decisions

Comment

Creative Ways to Make Better Decisions

How do you get clarity when your feel stuck or divided about an importance decision? 

Perhaps its an unfamiliar issue that feels like you are trekking through uncharted territory without a compass, or maybe it is a reoccurring problem that is draining your energy and affecting the efficiency of your business. A few easy and creative ways to make better decisions have presented themselves to me recently that I wanted to share with you. 

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Creative Ways To Find Your Motivation

Comment

Creative Ways To Find Your Motivation

As a business owner, motivating yourself is probably one of the hardest parts to running your own business. Whether you are trying to get a business idea off the ground or trying to move things forward to grow your business, when you find yourself stuck at a roadblock or what feels like a dead end, it can be challenging and sometimes makes you want to give up.

The good news is, there are many ways you can help yourself in these situations, and most of them involve taking the time to be around other people in similar situations to you. Its amazing how talking about the everyday problems you face, and exchanging stories can be so helpful and rewarding. 

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
Ten Things We're Thankful For As Business Owners

2 Comments

Ten Things We're Thankful For As Business Owners

These past twelve months have been one heck of a year for Sophie and I. In fact, twelve months ago, we were working together at a different company, but we had no idea the wild ride that was just around the corner for us.

In the spirit of this week, we thought we’d try something a little different. We took some time to think about what we were really thankful for as business owners and entrepreneurs, especially since this is our first Thanksgiving as Women in Business. 

Read More

2 Comments

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit

3 Comments

How To Connect With Like-Minded Professionals Using Social Media

Are you a small business owner wanting to widen your network, increase your reach and grow your audience? Social media is one of the most cost-effective ways to create relationships with both your customers and fellow like-mined business owners. The social sphere can also be use to find and reach out to people with similar business or industry interests, join groups, form communities or tribes.

Relationships and connections with people in life is a basic human need… its everything. It’s the same with peers in the business world. Connecting with fellow business owners can be both supportive and empowering. Whether you are looking for a potential partner, a prospect, a collaborator, a thought leader or a mentor.

Connecting with other business professionals offline in networking situations is of course invaluable too, but follow up is your currency. Taking the time to follow up with people you met by email or connecting with them on social media, opens a window into each other’s world. Using Instagram, LinkedIn, Twitter, Facebook tc. to comment and congratulate each other on milestones in business bridges a gap. It keeps you in touch with past (as well as current) clients. This will keep you relevant and top of mind for future projects or referrals.

Ho To Connect With Like-Minded Professionals Using Social Media - Prim'd Marketing blog

 

Being a service to others is an important factor in these exchanges and the following 5 tips explains how you can use different social platforms to do so:

5 Ways You Can you Connect With Like-Minded Professionals:

1. Join a Linkedin Group - Most of us our members of various groups that we have joined over the years, but how many of us check in with that group and respond to group discussions regularly? Try picking one or two groups that you want to channel your energy into that will serve a purpose for your business or your chosen industry. Creating fresh content in the form of a blog post on LinkedIn or curating useful content and resources that you have found also builds trust in your expertise.

ProTip: Schedule at least 10 -15 minutes once a week to check in with that group. Contribute to the recent discussions and offer help by sharing useful resource like your favorite business tools or apps.

2. Explore Facebook Groups – You can use the Facebook search bar at the top left corner to find people, places and things but have you tried using it to find where your ideal clients and customers are hanging out? You can find like-minded people who live in a particular area, who like certain interests such as DIY, fashion, foodies that are relevant for your business or market? You need to use your personal profile to do this, but using this search feature will help you find relevant Facebook groups to you and your business. My personal favorite is a working mothers group called The Mama CEO Club run by Megan Flatt. Not only is it a great resource with great tools like productivity hacks, but it is a supportive community for busy moms juggling their own businesses.

ProTips: A good place to start is to search what groups follow your own business page e.g. “groups of people that like Prim’d Marketing”, then competitors or businesses that serve a similar audience. Once you find a group, check recent posts to make sure it’s of interest, hang out for a while to get a lay of the land before introducing yourself. Also ask your peers which Facebook groups they recommend.

4. Discover Google+ Communities – you can also find similar business related communities on Google+, where lots of creative people are offering workshops in the form of Google Hangouts.

5. Find Your Blog Tribes  – Blogging can be an isolating art form. For those who either write their own blog or appreciate the creative process of writing one – the time involved putting something out there can feel a bit one-sided. Good news is you are not alone. There are plenty of blog tribes out there to discover, to connect with people talking about or sharing similar content to your own - both on-line and through blogging events throughout the country. This can lead to finding supportive peers and also guest blog post opportunities, I mentioned this in our blogging series that “it takes a village” to help write quality articles, and offer some content in exchange.

Using social media to connect and network with like-minded professionals by sharing and commenting on each other’s content, creates support and community. It also stretches your reach beyond your own network, by tapping into their social following, which can result into more client or customer enquiries. It has worked for us and it can work for you.



Read More

3 Comments

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
LinkedIn Story: Here's to Your Success

2 Comments

LinkedIn Story: Here's to Your Success

LinkedIn (as part of Imagine LinkedIn) is doing a series they're calling "Here's To Your Success" where they're featuring everyday success stories of business folks. I was featured in this short spot, telling the story of how I found marketing and ultimately started my own business (read: THIS MEANS I WAS IN FRONT OF THE CAMERA instead behind the camera of planning the shots like I normally do. Gulp.).

Read More

2 Comments

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit
The Trail of Entrepreneurship is Steep (Go At Your Own Pace)

Comment

The Trail of Entrepreneurship is Steep (Go At Your Own Pace)

A couple of weeks ago, I left Prim’d Headquarters and headed out to the wilderness. Jenni here, and if you’re like me, nothing beats heading off the grid to hug trees and hike around under a big blue sky. My husband and I have had been planning a trip to the Grand Canyon for over two years, and this past month we finally made it happen. We spent five days backpacking around Hermit Loop, one of the more desolate areas of the park.  I was excited to clear my mind of work-things, but somehow along the trail I kept coming back to Prim'd, and the last few months of business ownership. Today's blog post is a little more personal than normal because lately I've been thinking a lot about pacing and entrepreneurship, and I felt like it was our readers likely deal with too. 

I don’t have to spend paragraphs telling you how completely-mind-blowingly-beautiful the Grand Canyon was. It was ridiculous. Quiet. Full of breath. There was even a moment where the sun was shinning and two yellow monarch butterflies the size of our fists landed on each of our shoulders and my husband looked at me and said, “Are you kidding? Is this a Disney movie or something?” (totally true story).

Read More

Comment

Get FULL Access to our Resource Library

Resource_library_opt_in_2

Get FULL ACCESS to our curated and most powerful worksheets!

Powered by ConvertKit