As summer begins to the sound of the school bell ringing, those who run their business from home while raising kids will be about to embark on a fragmented schedule over the next few months. Sophie here, and the warmer long days are a nice prospect but the juggling act that comes with them can be challenging. You will be adapting to finishing earlier in the day to head off to camp pick up or arranging childcare cover that will change week to week. Friends will be heading to the park or the pool, but the endless emails and calls from work, will make you feel divided and overwhelmed at the thought of slowing down to be with your kids. This was me last summer. But I have decided this year will be different, and adapting to the change requires both preparation and a new mindset.
Read More
How do you get clarity when your feel stuck or divided about an importance decision?
Perhaps its an unfamiliar issue that feels like you are trekking through uncharted territory without a compass, or maybe it is a reoccurring problem that is draining your energy and affecting the efficiency of your business. A few easy and creative ways to make better decisions have presented themselves to me recently that I wanted to share with you.
Read More
These past twelve months have been one heck of a year for Sophie and I. In fact, twelve months ago, we were working together at a different company, but we had no idea the wild ride that was just around the corner for us.
In the spirit of this week, we thought we’d try something a little different. We took some time to think about what we were really thankful for as business owners and entrepreneurs, especially since this is our first Thanksgiving as Women in Business.
Read More
LinkedIn (as part of Imagine LinkedIn) is doing a series they're calling "Here's To Your Success" where they're featuring everyday success stories of business folks. I was featured in this short spot, telling the story of how I found marketing and ultimately started my own business (read: THIS MEANS I WAS IN FRONT OF THE CAMERA instead behind the camera of planning the shots like I normally do. Gulp.).
Read More
A couple of weeks ago, I left Prim’d Headquarters and headed out to the wilderness. Jenni here, and if you’re like me, nothing beats heading off the grid to hug trees and hike around under a big blue sky. My husband and I have had been planning a trip to the Grand Canyon for over two years, and this past month we finally made it happen. We spent five days backpacking around Hermit Loop, one of the more desolate areas of the park. I was excited to clear my mind of work-things, but somehow along the trail I kept coming back to Prim'd, and the last few months of business ownership. Today's blog post is a little more personal than normal because lately I've been thinking a lot about pacing and entrepreneurship, and I felt like it was our readers likely deal with too.
I don’t have to spend paragraphs telling you how completely-mind-blowingly-beautiful the Grand Canyon was. It was ridiculous. Quiet. Full of breath. There was even a moment where the sun was shinning and two yellow monarch butterflies the size of our fists landed on each of our shoulders and my husband looked at me and said, “Are you kidding? Is this a Disney movie or something?” (totally true story).
Read More
Instagram is the main social media platform we use, as a B2B marketing agency, to build awareness about what we do as business owners and promote our expertise as marketers. Instagram is a great social platform for promoting visual content to sell your products or services, which we do on behalf of our clients on a regular basis. While it is important to capture moments as they happen, you also need the ability to schedule some of your content ahead of time, especially when you will be busy in a client meeting or hosting a workshop (more on that later). But how do you make life easier by scheduling posts ahead of time rather than dropping everything to post in real time?
Read More
